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Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
- Sales Rank: #2468443 in Books
- Published on: 1998-09-13
- Released on: 1998-08-27
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .64" w x 7.44" l, 1.18 pounds
- Binding: Paperback
- 288 pages
Review
"Ward's discussion of the slogans and imagery of promotion material is deft and insightful, and he makes good use of the assembled pamphlets, posters, and advertisements.."
-"Enterprise and Society
"This is an enthusiasts' book, written by an enthusiast for fellow devotees. It has all the hallmarks of the work of an obsessive collector. It is full of exciting discoveries, lovingly recorded and enthusiastically related in detail.."
-"Progress in Human Geography, 2000
About the Author
Stephen V. Ward is Professor of Planning History at Oxford Brookes University. He is author of Planning and Urban Change (1994) and The Geography of Interwar Britain (Routledge 1988).
Most helpful customer reviews
2 of 2 people found the following review helpful.
Gem of a book
By Jim Kayalar
A must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved, called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier, (US Midwest), selling towns and cities to the masses. There are numerous examples of ads used starting with the 1850's. Did you know that Atlantic City, New Jersey at one time was sold as "The Playground of the World"? Great book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations, hotels and resorts. His corporate web site can be found at [...]
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